We built it for ourselves first
AEON42 wasn't born on a whiteboard: it was born as the internal tool Play.Interactive used to manage its own clients' SEO. When AI search changed the rules, we turned it into a product.
The story
Play.Interactive is a Mexican digital agency with over 15 years of track record in design, development and search positioning. Like every agency managing SEO for multiple clients, we had the same problem our customers have today: too many hours hand-building reports, opportunities nobody caught in time, and no way of knowing whether AI cited — or ignored — our clients.
In 2026 we turned that internal tool into AEON42: an independent, multi-tenant platform that connects your Google Search Console, surfaces prioritized opportunities, tracks your visibility in AI search engines and delivers automatic reports under your brand. Everything the platform does, it does because we needed it first.
That origin explains our product decisions: real Search Console data instead of estimates, honesty about what AI does and doesn't do, and pricing built for the Spanish-speaking market — Mexican CFDI invoicing included.
Who is behind it
Fernando BalcázarFounder
Founder of Play.Interactive and AEON42. He has spent over 15 years building digital platforms and search strategies for Mexican and international companies, and writes the SEO and AI-visibility guides we publish in Resources.
LinkedIn ↗The company
AEON42 is a product of Play.Interactive S.C., a company incorporated in Mexico. Operations, support and invoicing run through the same company that operates the agency.
Play.Interactive S.C.
Av. Ejército Nacional Mexicano 453, Col. Granada, Miguel Hidalgo, 11520, Mexico City, Mexico
Meet Play.Interactive ↗How we work
Real data, not estimates
Everything comes from your connected Search Console and Analytics — never from third-party databases that estimate your traffic.
Honesty about AI
Generative answers are probabilistic and nobody controls the algorithm. We don't promise rankings; we measure, fix and verify what worked.
Open methodology
Our observatory publishes its methodology and its denominator. If a number can't stand on its own, we don't publish it.
Want to see the platform?
Explore the demo with sample data or run the free audit on your domain — no signup.