AI visibility, GEO and AEO, explained
Practical guides to understand optimization for AI search engines (ChatGPT, Perplexity, Google AI Overviews) and apply it on your real Search Console data.
Fundamentals
- What Is AI Visibility (and How Do You Measure It)?What AI visibility is, how it relates to GEO and AEO, which metrics measure it, and how to start tracking it for free.
- What Is GEO (Generative Engine Optimization)?What generative engine optimization is, how it differs from SEO, and how to start measuring your AI visibility.
- What Is AEO (Answer Engine Optimization)?What answer engine optimization is, how it relates to GEO, and the concrete tactics for becoming the answer.
- SEO vs GEO vs AEO: the differences and how they fit togetherThe difference between SEO, GEO, and AEO explained in plain English, and why it pays to treat them as one job.
- What Is SEO in Marketing?What SEO is, where it sits inside digital marketing, its three pillars, and the metrics it's actually judged by.
- SEO vs SEM: the differences and when to use eachThe difference between SEO and SEM with no hand-waving: the comparison table, what each actually costs, and how they compound together.
Practical guides
- How to Appear in ChatGPT: A Practical GuideAn actionable checklist to get ChatGPT to mention and cite you, from crawler access to content.
- What is llms.txt and how to create one?What the emerging llms.txt standard is, how it differs from robots.txt, and how to create one for your site.
- How to Appear in Google AI OverviewsHow Google AI Overviews work and the steps to make your site one of the sources Google cites.
- How to Appear in PerplexityThe steps to get Perplexity to include your site among the sources it cites in its answers.
- Brand Mentions in AI: What They Are and How to Measure ThemWhat brand mentions in AI search engines are, what share of voice means, and how to measure it against your competitors.
- How to allow AI crawlers (and which ones you can block)How to check and allow AI crawlers in robots.txt and your CDN so you don't go invisible in AI answers.
- Structured data (schema) for AI: what to addWhich types of structured data (JSON-LD) help AI understand and cite your site, and how to implement them.
- SEO in Mexico: costs, options, and how to measure resultsReal SEO costs in Mexico, the four routes to solve it, what's specific about the local market, and how to verify it's working.
- Why Did My Organic Traffic Drop? A Step-by-Step DiagnosisThe order worth diagnosing a traffic drop in, using nothing but Search Console, starting by ruling out the drops that aren't drops.
- ChatGPT Recommends My Competitor and Not Me: What to CheckWhat to check when an AI engine recommends your competitors and not you, ordered by how cheap each cause is to rule out.
- Keyword Cannibalization: How to Spot It and When It Isn'tHow to detect when two of your pages compete for the same search, how to rule out false positives, and which of the four fixes is right.
Comparisons
- SEO consultant: what they do, what they cost, and when you need oneWhat an SEO consultant does, what they charge, when their judgment is irreplaceable, and when a tool solves the same problem for less.
- SEO agency: what it costs, what's included, and how to evaluate oneSEO agency pricing models with real ranges, what the service must include, how to read a proposal, and when another route serves you better.
For agencies
- How Much to Charge for AI Visibility Services (Mexico & LATAM)Price ranges per client type for selling GEO/AEO as a service, the SEO market anchor, and the margin math with real tool costs.
- How to Sell GEO to Your Clients: Script, Objections, UpsellThe evidence-first hook, the typical objections answered honestly, and the upsell path on the existing retainer.
- “I Want to Cancel SEO, Everything Is ChatGPT Now”: the Retention TalkThe data-driven reframe for the year's most uncomfortable conversation, and how to turn it into a service extension instead of a cancellation.
- White-Label AI Visibility Reports: Deliver Under Your BrandWhat the client-retaining monthly report must include, and how to deliver it under your brand without hand-building dashboards every month.
- The AI Visibility Audit as a Sales HookThe audit-first prospecting flow: arrive with a diagnosis instead of a promise, what to show in the first meeting, and how to turn it into a proposal.
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