GEO, AEO and AI visibility, explained
Practical guides to understand optimization for AI search engines (ChatGPT, Perplexity, Google AI Overviews) and apply it on your real Search Console data.
Fundamentals
- What Is GEO (Generative Engine Optimization)?What generative engine optimization is, how it differs from SEO, and how to start measuring your AI visibility.
- What Is AEO (Answer Engine Optimization)?What answer engine optimization is, how it relates to GEO, and the concrete tactics for becoming the answer.
- SEO vs GEO vs AEO: the differences and how they fit togetherThe difference between SEO, GEO, and AEO explained in plain English, and why it pays to treat them as one job.
Practical guides
- How to Appear in ChatGPT: A Practical GuideAn actionable checklist to get ChatGPT to mention and cite you, from crawler access to content.
- What is llms.txt and how to create one?What the emerging llms.txt standard is, how it differs from robots.txt, and how to create one for your site.
- How to Appear in Google AI OverviewsHow Google AI Overviews work and the steps to make your site one of the sources Google cites.
- How to Appear in PerplexityThe steps to get Perplexity to include your site among the sources it cites in its answers.
- Brand Mentions in AI: What They Are and How to Measure ThemWhat brand mentions in AI search engines are, what share of voice means, and how to measure it against your competitors.
- How to allow AI crawlers (GPTBot, ClaudeBot, Google-Extended)How to check and allow AI crawlers in robots.txt and your CDN so you don't go invisible in AI answers.
- Structured data (schema) for AI: what to addWhich types of structured data (JSON-LD) help AI understand and cite your site, and how to implement them.
Measure your AI visibility on your own data
AEON42 connects your Google Search Console and tracks whether AI search engines cite you, alongside your SEO. 14 days free, no card.
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